Functional marshmallows
MALLOWD™ functional marshmallows. 22g protein per pouch. Zero sugar. No sugar alcohols.
Zero sugar. Not a low calorie food.
First dibs at launch + a vote on what we make.
2 taps. Your answer decides what we make first.
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Every friend who joins and confirms moves you up 10 spots.
0 of 3 friends to early access
Rewards ship after launch (US only). A reward program, not a lottery. Referral terms.
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Packaging preview. Final design may change. Nutrition values are estimates, pending lab verification.
Target formula. May change before launch. Nutrition values are estimates, pending lab verification.
The squish test
Real marshmallow squish. Not a chalky bar. Not a gummy. A marshmallow. With 22g protein per pouch.
Nutrition values are estimates, pending lab verification.
Free to joinAdults 18+Launching Q1 2027
Shop by function
Pick by what you need. Both taste like marshmallows. Because they are marshmallows.
Vanilla Bean
For your sweet tooth and your macros.
Zero sugar. Not a low calorie food. Contains: Milk, Egg. Nutrition values are estimates, pending lab verification.
Berry Blast
For your training days.
Supports muscle strength and performance with exercise.*
Zero sugar. Not a low calorie food. Contains: Milk, Egg.
MALLOWD Protein: 22g protein per pouch, 8 marshmallows per pouch, Vanilla Bean. MALLOWD Creatine: 5g creatine monohydrate per 2 pieces, 8 marshmallows per pouch, Berry Blast, a dietary supplement for adults 18+.
Zero sugar. Not a low calorie food. No sugar alcohols. Gluten free. No artificial colors or sweeteners. Full ingredient lists and nutrition facts are coming at launch, once lab testing is done.
MALLOWD Protein: enjoy as a snack or dessert. A serving is 3 pieces.
MALLOWD Creatine: adults 18+ only. 2 pieces a day. Don't take more than 2 pieces a day. Check with your doctor first if you're pregnant or nursing, have a kidney condition, or take medication.
Contains: Milk, Egg. Made with beef (bovine) gelatin. Gluten free.
Lab testing is in progress. Nutrition values are estimates, pending lab verification. We'll publish the verified numbers at launch.
Halal certification pending.
What we leave out
Read a protein bar label. Count the words you can't say. Now read ours.
Zero sugar. Not a low calorie food.
What stays in? Real marshmallow squish and 22g protein per pouch. Get in line →
Tastes Like a Real Marshmallow. Shockingly Nutritious. Zero Junk.
Our standard
Real marshmallow squish. It will be blind-tested by the Crew before launch, and we'll publish what they say.
Zero sugar. Not a low calorie food. No sugar alcohols. Gluten free. No artificial colors or sweeteners.
Lab-verified nutrition before launch. Halal certification pending. Creatine monohydrate at 5g per 2 pieces.
Free to joinAdults 18+Unsubscribe anytime
The honest comparison
Costs less than a protein bar, per serving. And it squishes.
| Feature | MALLOWD | Regular marshmallow | Typical protein bar |
|---|---|---|---|
| Sugar | Zero sugar (not a low calorie food) | Yes | Varies |
| Sugar alcohols | None | Usually none | Often (many bars) |
| Protein per pouch | 22g MALLOWD Protein | About 1g | — |
| Texture | Soft, squishy marshmallow | Soft, squishy | Dense, chewy bar |
| Price per serving | Less than a protein bar | — | — |
Per serving (3 pieces) of MALLOWD Protein at planned launch pricing, vs typical protein bar retail prices. Price range based on a survey of typical US retail prices for single protein bars ($2.50–$3.00), October 2026. Nutrition values are estimates, pending lab verification.
Want the exact price? The waitlist hears first. Get in line →
Building in public
We got tired of chalky, bloat-bomb bars and sad diet food. So we're making the marshmallow we couldn't find: real squish, zero sugar, 22g protein per pouch.
Zero sugar. Not a low calorie food. Nutrition values are estimates, pending lab verification.
You get to watch. Taste it. Vote on it. Name it. Every step is below, and we'll mark it done only when it's really done.
Weekly Sunday updateReal fails included
The Mallowd Crew
The Crew is people who refuse to choose between treats and goals. Members decide what happens next.
Teaser vote
The little square one with the blush. One tap. We count every vote.
Sign up to lock in your vote. Results come in the Sunday Log.
FreeAdults 18+Votes count
Founding 300
Fully refundable. Capped at 300.
Put down $10 now. It becomes $20 credit on your first order at launch. Change your mind? One click and it's back in your account.
Founding 100 extras (the first 100 depositors)
Capped at 300 because our first production run is limited. Closes at launch.
The deal, in plain words. A $10 deposit, fully refundable anytime before your order ships, with a one-click refund link in your confirmation email. It becomes $20 credit toward your first order at launch. The credit expires 90 days after launch, has no minimum order, is limited to one per person and household, and isn't redeemable for cash.
Expected to ship: by March 31, 2027 (Q1 2027). If we can't ship by then, we'll email you before that date with a new ship date and the choice to cancel for a full refund. If we can't ship at all, we'll refund you automatically.
Fully refundable before shippingAdults 18+
Questions
Not yet. MALLOWD launches in Q1 2027. The waitlist shops first. Save your spot and we'll email you the day the doors open.
Q1 2027. We don't have an exact day yet. We set it once the product passes its tests and the first production run has a ship date. The waitlist hears the date first, by email.
Less than a protein bar, per serving. Exact prices come before launch, and the waitlist hears first.
4 pouches per pack. 8 marshmallows per pouch.
Like a marshmallow. MALLOWD Protein is Vanilla Bean. MALLOWD Creatine is Berry Blast. Real squish, real bounce.
Yes. Zero sugar, sweetened without sugar alcohols. Not a low calorie food.
Full nutrition facts are coming at launch. Nutrition values are estimates, pending lab verification.
Full nutrition facts and ingredients are coming at launch, once lab testing is done. We won't post numbers we haven't verified.
Contains: Milk, Egg. It's made with beef (bovine) gelatin, so it's not vegan or vegetarian. Gluten free.
No pork. Halal certification pending. We'll update this the day it's certified.
Adults 18+. It's a dietary supplement with 5g creatine monohydrate per 2 pieces. Don't take more than 2 pieces a day.
Check with your doctor first if you're pregnant or nursing, have a kidney condition, or take medication.
MALLOWD is made for adults. The waitlist and MALLOWD Creatine are for ages 18+.
All 50 US states at launch. More countries later. The waitlist hears first.
Share your link. When a friend joins and confirms their email, you move up 10 spots. 1 friend = a Crew badge. 3 = early access. 5 = a free 1-pack at launch. 10 = a Crew tee and your name on the Founders Wall. 25 = a free 3-pack.
It's a reward program, not a lottery. Rewards ship after launch. Referral Program Terms.
Our community of people who refuse to choose between treats and goals. You vote on what we make, and the most active members get taster spots. Join the waitlist to get your invite →
Coming soon. Something special for the first 300 people. The waitlist hears first.
The first 300 people to put down a $10 deposit. The $10 becomes $20 credit at launch, plus Founders perks. Fully refundable anytime before your order ships. Expected to ship by March 31, 2027 (Q1 2027); if that changes, you'll get the new date and the choice to cancel for a full refund. See the offer →
No. About 1 email a week, plus a Sunday update. Texts only if you opt in (about 1 a week before launch). Unsubscribe anytime.
Last chance to not be last
Get in line now. Launch day goes to the waitlist first, and your friends can move you up.
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